![]() In-line links (which give people a reason to leave before converting)?.Stop adding unnecessary links yo!” – Oli Gardner Remember that your visitors are human! Reason 2: You have too many distractions Use conversational language - not sales-speak. Ask yourself: Would I believe these reviews and testimonials if I saw them on a competitor’s landing page?Īnother key to building trust: what Ann Handley calls “pathological empathy.” Use your copy to prove to readers that you understand how they feel. High ratings from these trusted sources can help convince visitors to convert - especially when you display the reviews right above the CTA. Highfive shows ratings from review platforms like G2 and Capterra on this landing page. Show visitors how people just like them have benefitted from your product or service. For reviews, use badges from trusted review sites like Trustpilot or G2. Video testimonials and reviews are powerful ways to build trust. You need to create a connection with your visitors and make them trust you before you ask them for something. Would you give your email address to a total stranger? I hope not! ![]() When you send visitors to a lead capture form, you ask them to give you something personal - even if it’s just their email. Keep reading for 8 reasons your landing page isn’t converting - and how to fix each of them: This video is a segment from “Growth Decoded” - a show that investigates the relationship between the customer experience and business growth - one topic at a time. ![]()
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